Just because you can doesn’t mean you should.

Technology does not a writer make. It is now more than ever easy to self-publish your own musings. All that is required is a computer and an internet connection. Or so it seems. Convenience does not necessarily equate to quality.

Like any tradesmen, cleaning up after a dodgy DYI project can be a frustrating experience. When I am proof reading someone’s work it can take some time to make sense of what they are trying to say to their audience, much less who their audience may be. Quite often I feel like I am reading someone’s private ramblings that would better left to a personal diary rather than published to the world.

If you are determined to get your name in print in your own words then be very clear about your message – and its purpose. Remember the reader is not privvy to your private thoughts so you must never assume any knowledge or background information on their part.

Be clear, keep it simple and make it interesting. And if you can’t, then it may be time to call in the experts.