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Business writing
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Powerful newsletters writing skills.

Powerful newsletters writing skills.

For many writing regular newsletters can be a real chore.

Coming up with new content, finding an interesting theme and then writing various tidbits of information and news can be difficult once, let alone on an ongoing basis.

It is critical from the outset to decide what role the newsletter is going to play in your business or organisation.

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Email writing format

Training your staff to write professional emails makes good business sense.

Overflowing inboxes is a common complaint among time-poor workers struggling to read their daily dose of electronic mail.

The key is to respect the fact that the person you are emailing is no doubt busy and fielding multiple requests for prompt replies from a broad array of sources each and every day.

Here are a few tips to business email etiquette that will increase the likelihood your email will not only be opened but also read and actioned in a timely manner.

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Effective email writing

Use the powerful “I + We + You” business email format to write effective emails to new and existing clients.

The straightforward approach captures your reader’s attention and communicates your key message clearly.

Below is a basic format for writing an email designed to attract a rapid response from the recipient.

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Much like an essay, the key to writing a business letter to prospective or existing clients boils down to planning a structure that draws the reader in by capturing their attention before driving home the main message.

Simply use the powerful AEIOU formula as a handy guideline to writing business letters that will be read.

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Using rapport in business emails keeps clients happy.

Using rapport in business emails keeps clients happy.

Body language in writing

What is the purpose of writing client letters and emails? The obvious response would be to disseminate information about your goods and/ or services. But the true answer lies much deeper than that…

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