The key to delivering your message powerfully demands mastering both the creative and mechanical aspects of promotional writing.
Presentation is paramount. A striking design coupled with persuasive content makes for a winning combination.
• Use simple images: display the product or service
• Create connection: play on existing stereotypes
• Sell the benefits: how will it make them look, feel or act
• Snappy headlines: informative, heart strings, questions or “hook”
• Engaging copy: interesting, informative, humorous or emotional
Step 1:
Attention:
Capture the reader’s attention with snappy headlines and visual images.
Ensure your product is displayed in a visual format if possible.
Step 2:
Interest:
Create interest by drawing them in. Provide information, promise results or present a solution to a problem.
Step 3:
Desire:
Generate desire by playing on their emotions.
Step 4:
Action:
Outline easy steps to achieve desired result.