Mastering persuasive writing techniques.
Do you have a great new idea or product but remain unsure as to the most powerful way to promote it in the market place?

Mastering the art of persuasive writing is one sure-fire method to get your message across to the right people.

The key to effective business writing is communicating your ideas in clear written expression by removing any road blocks that may distract from your message or create confusion in the reader’s mind.

1. Determine a simple message

Why is the idea or product so amazing? Why would they want to, or need to, buy it? How will they benefit or more convincingly, what do they risk losing if they fail to get on board? A succinct message that taps into their hopes and dreams or fears and insecurities is the most effective way to get their attention.

2. Identify your target audience

Who are you trying to convince? What are the general characteristics of the target group, namely their age, gender, social status, location and education levels. Once you have determined the relevant criteria then you can tailor your message to complement their values, beliefs and attitudes.

3. Use clear and concise language

Now that you have their attention make sure you don’t lose it through poor written communication skills. The language you adopt to sell your message needs to straight forward and picture-perfect to maintain a professional first impression.

4. Make it informative and entertaining

It is critical to strike a nice balance between providing relevant information and engaging their enthusiasm in your product or proposal. Too much dry information can destroy their interest while too much hyperbole can lead to distraction.

5. Write and rewrite and write again

Proof read you work. Ask someone else to proof read your work. If you make any changes, start the process over again.

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